B-RIL / Marketing & Product Consulting / Est. 2025 / Kyiv, UA

We build
real growth.

Growth consulting for brands. Strategy, product, analytics — from hypothesis to implemented system. We join as co-pilots and leave the tools inside your team.

How we work

Trusted by

WOWBODY·Fayno Market·

Three levels of collaboration.

6–8 weeks01 — Research / Diagnosis

Research / Diagnosis.

A thinking partnership

Together we surface hidden challenges and new opportunities for the marketing and product teams. We objectively assess the processes already in place and find ways to improve them.

5–10 in-depth interviews with key stakeholders
Desk research: a detailed audit of internal documentation, growth plans and sales-channel analytics
A comprehensive marketing & product “health check”
A joint facilitation session: mapping the company's needs, barriers and expected business effects
An action plan: a list of quick tactical steps and a branched KPI tree (performance metrics)

1–3 months02 — Prototyping

Prototyping.

From hypothesis to first impact

The move from analysis to real action. We test working hypotheses, launch new products or services and shape a go-to-market strategy.

Marketing and research read-outs of audience behaviour and demand
Customer segmentation: a detailed analysis of their habits, needs and values
Concept development for new products and services
A project portfolio for the next 90, 180 and 360 days
A preliminary financial model (business case) for every new initiative

6–12 months03 — Integration / Co-pilot

Co-pilot.

An effective partnership

Long-term support with full immersion in your processes. Together we build a reliable system: from marketing strategy to role distribution and training the team inside the company.

Weekly sync meetings and operational progress reports
Team building: clear role distribution, process setup and performance indicators (KPIs)
Implementing growth tools in line with the company's quarterly goals
Direct access to the B-RIL partner network of experts
An educational track: mentorship for the marketing lead and upskilling for the whole team

Growth across industries.

Retail that scales.

We work with Ukrainian grocery and non-food retail across every stage — from launching new formats to a full rebuild of the online-sales direction. We have deep experience with Fozzy Group, Silpo and large local chains.

Digital retail
Omnichannel sales
Private label
Loyalty & CRM
Customer experience

Tech products in new markets.

We help technology companies and fintech projects design a strategy for entering other countries' markets, build a marketing function from scratch and find the ideal product-to-audience fit.

B2B services
Fintech projects
Product marketing
Go-to-market strategy
Recurring-revenue growth

Marketplaces & classifieds.

We have 5+ years of leading marketing at OLX across several countries' markets. We deeply understand the specifics of two-sided platforms (with both buyers and sellers), solving supply-shortage problems and acquiring customers at scale.

Two-sided markets
Supply-and-demand balance
Scalable marketing
Customer value growth

Selected stories.

Case · 2025Retail · Local

Fayno Market:
Research & diagnosis.

A 4-week strategic sprint for a Central-Ukrainian chain of neighbourhood stores. Moving from a bonus programme to customer value management.

4 weeks

Sprint duration

3–4%+

Projected incremental revenue

01 / 01

Marketing that moves you forward.

CEO · Founder · Lead Consultant

Over 10 years in strategic marketing and e-commerce.

I specialise in digital transformations, branding, growth marketing and building strong teams.

In recent years I led marketing for the e-commerce direction of Silpo and the digital ecosystem of Fozzy Group. Before that — CMO at MAUDAU. Earlier still — I ran performance and product marketing at OLX across several countries.

Over the years I've built a network of brilliant professionals whom I invite into equally brilliant projects.

10+ years of experienceSilpo Ex-CMO e-commerceOLX Ex-Performance lead5+ countries

Our team.

The team is taking shape. Projects are usually run by a group of 2–3 people: a project lead, a project manager and a marketing assistant. The founder always acts as the team's head.

Free tools.

A detailed week-by-week plan: how to build trust, gather a metrics baseline, find the first quick wins and present a 90-day strategy to the board.

Weeks 1–2: listen, map the processes
Weeks 3–6: diagnosis, audit of team and channels
Weeks 7–12: prioritisation, first launches, 90-day review

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